The re-opening of Broadway was going so well, there had to be a wrench thrown in! So for those hungering for some negativity with the sunny ads for Broadway optimism. :)
With optimistic classic shows like "A Chorus Line" being used by NYC in the feel-better ads, recalling that Ed Kleban was something of a curmudgeon and really is said not to have felt "What I Did For Love" for himself, but he caught what the characters felt so well.
This was "What You Did Got Snubbed"- that maybe Ed Kleban prefers looking from heaven enjoying the reactions of the 298 people who lost the Kleban Prize every year more than the 2 who won.
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